To be the best. This client had tried to enter the eCommerce space three times before. Each time, the developer was unable to understand how the business worked and the steps needed to move from where they were, to where they wanted to be. To say they felt cheated, defeated, lost, and out of pocket would be an understatement.
Using our business experience, research skills and passion to see our customers succeed, a plan was presented to do just that – become the best. Developing the trust and belief that eCommerce success is possible is a hard and sometimes long road. At Create Macarthur, we trust in our ability, process and results to play your long game.
Building the concept
The choice was made pretty early to utilise one of the most powerful combinations on the web; WordPress and WooCommerce to deliver their eCommerce platform. Stock management, invoicing and records management were also large aspects of the business that needed to be looked at and upgraded. This project quickly became a modernisation effort as much as an eCommerce build.
Utilising industry knowledge, supplier support, the knowledge we’d been able to obtain from the existing market, and best practices a framework was created of the websites UX/UI (User Experience/User Interface – how it works and how it looks).
All systems were built and integrated together. A new POS and Inventory Management System; Hike, was set up and integrated into the operation of day-to-day business. Plans were made to further integrate all systems into a new Xero Accounting property to complete the total modernisation of the business.
Like all Create Macarthur created websites, international quality, Australian hosting was selected to run the new system. This allows super-fast response times and a much-improved Customer Experience. Supplier support was integral with the organisation of products, information, reviews, content and generation of interest to this new eCommerce player.
Busting into the industry as a new player in Car Audio online was the aim from the beginning. The client wanted to make a splash and disrupt the market. The first years forecasted revenue was reached within 8-months and proceeded to exceed and reach 7-figures by the end of the first 12-months.
Month on month, the business has been able to achieve 20% growth over the previous year. Bankstown Sound & Marine is now the largest independent Car Audio specialist in Australia – thanks to their online presence and Create Macarthur.
"trust the process and make adjustments – it’ll come"