Bankstown Sound & Marine

Bankstown Sound & Marine
Bankstown Sound & Marine

Brief

Bankstown Sound & Marine has been a staple in the Sydney Car Audio scene since Paul Walker first thought “I almost had you” way back when the Car Modification scene was huge in the early 2000s. As the market progressed and evolved, they fell behind due to their lack of online presence. Their competition had excelled forward online and ultimately relegated them to a region-specific store.

Several attempts were made to create an online space, unfortunately, this left them with only massive invoices and excuses as to why it couldn’t be done. 

Action Plan

Working closely with the business and their suppliers, agreements were created allowing Bankstown Sound & Marine to go online with their products. A WordPress installation was created and wireframe for the site was initialised. Working with a select few products, the design, User Experience, and Interface were perfected whilst other business-enabling services such as Afterpay, Zip and Braintree payment gateways were secured. 

Integrating the wireframe build with an in-depth SEO analysis of the already existing competition made it simpler to ensure that upon launch, the new Bankstown Sound & Marine website would be scoring goals and appearing in Google Search results alongside the much more mature competition.

Results

At launch, the site was able to perform perfectly for the calculated number of hits it was receiving. The subsequent SEO and PPC campaigns worked a little too well and within 8-months, the 24-month upgrade needed to be implemented.

The project has been live for just on 2-years and has managed to generate 30% more revenue for the business than calculated and has slingshot Bankstown Sound & Marine to the Number 1 position with almost all their suppliers.

Project Details

  • SEASON
    2019
  • CLIENT NAME
    Bankstown Sound & Marine
  • PROJECT STATUS
    Live
  • PROJECT TYPE
    Complete Project, eCommerce, Business System, Payments, Shipping, Marketing
  • TECHNOLOGY USED
    Wordpress, Woocommerce, Stripe, Braintree, Afterpay, Zip, PayPal